Mumma, come fast! I am making a TikTok video. You’ve to be quick.”
Meet 17-year-old Aashna, a Tiktoker getting ready with her mother to shoot a video for TikTok. There are millions of Tiktokers like her that are swooning over this app. Yes, that’s how popular TikTok is in India! These days, teenagers, young couples, mother-daughter duos, couples in their 50s or all family members are using this app. TikTok videos are highly entertaining, effective, and has the fastest viral value and you can become famous in 15 seconds. Isn’t that cool?
Today, India has the highest number of active TikTok users due to its inclusive nature and creativity. The app is extremely user-friendly and one can make a video even with a low-quality camera. The best part of this app is that it has brought many rural and urban cities together. Long-distance is no longer an issue for any Tiktoker in this world. Even the LGBTQ community is using this app to voice out their opinions.
Back then, who would have thought TikTok would take our lives to an unimaginable level only to become famous in a matter of a few seconds. If you’re new to TikTok and don’t know how to handle it, below are the best reasons why you should be installing TikTok on your mobile right now!
Inclusivity at its best
India, the culturally rich country offers the most diverse internet users who are sharing content on a daily basis. Be it fashion, food, travel, DIY, sports, celebs, or artists, everyone gets an equal chance to showcase their talent. Even the rural population is not shying away from displaying their talent on this hugely popular platform. It is very refreshing to watch a Tamil user showcasing his/ her skills or a group of Bengali beauties tapping their foot and showing off some exotic dance moves.
The app is no longer meant for teenagers. The creators are now recording their videos with their parents or partners. The demographics of TikTok in India is widespread. This is the only app where the age group varies from 12yrs to 60yrs olds.
Tinsel town on TikTok
There was a time when celebrities were not taking this app seriously. However, today every social media channel has become very important if you are a public personality. TikTok is the most downloaded app in the world. In India, there are more than 300 million people who have installed this app on their phone. Seeing the impressive surge of this app, celebrities too are using this app to promote their work and stay connected with their fans. You no longer have to follow paparazzi to know the personal lives of celebrities. Celebs like Ritesh Deshmukh, Deepika Padukone, Shilpa Shetty, Jacqueline Fernandes, Siddharth Malhotra, and many more are showing the personal side of their lifestyle in a unique, creative way. Isn’t it great to see beautiful Jacqueline taking up a hashtag challenge and fulfilling it for her fans or doe-eyed beauty Deepika Padukone showing some dance moves while interacting with her fans?
Professionals on the go
At first, TikTok was majorly used by college students and teenagers. However, this app soon took the world by storm with its fun, creative element. Professionals like doctors, air-hostesses, chiropractors, engineers, and teachers have transformed this platform into an educational movement. TikTok thoughtfully creates various social campaigns that give a chance to these professionals to spread awareness about social causes like Covid-19 or unique campaigns like ‘Good touch Bad touch’.
Every individual gets an equal chance to showcase their talent and creativity. What matters is how one makes a difference within 15 seconds of time frame. TikTok videos have made everything inclusive, bringing diverse India together and strong.
Name one app where the whole family is involved in making an entertaining video and the first thought that will pop up in your mind is TikTok. That’s the magic of inclusivity which was made possible by TikTok.
TikTok videos are not only entertaining in nature but there are also professionals who are using this app to promote their work and educational content.
TikTok comes up with a variety of campaigns and also focuses on social causes like educating people about COVID – 19 and social distancing.
The app has many in-built filters and various functions that help you enhance the quality of your video. Whether you are a dancer, painter, bike rider, writer, teacher, or a pet owner, each individual can find something on TikTok to make their videos entertaining. There is no dearth of options for users as well as brand promoters.
You don’t have to be a pro to handle TikTok or need a spacious place to record videos. In fact, it is the only app that has made many introverts comfortable to shoot their videos from the comfort of their home or a place of their choice.
Whether you want to start a fun-filled morning or you are a fan of arts and crafts, you can watch countless videos on TikTok.
Once you’re hooked to this app, I guarantee I will see you in the next video for sure!