mCaffeine Launches India’s First ”COFFEE BEAN” Shaped Bathing Bars
December 19, 2020
In its latest move, mCaffeine, India’s first caffeinated personal care brand, which has led the coffee revolution in the personal care space since 2016, launches India’s very first “COFFEE BEAN” shaped bathing bars. With this unique array of caffeine based soaps, mCaffeine is set to revolutionize the personal care space by entering the beauty soap market in India. The PETA-certified, extensive R&D based mCaffeine Coffee Bathing bars are well formulated and pH balanced.
mCaffeine Coffee Bathing bars with the tagline ‘Bean Me Up!’are here to excite the coffee lovers and bring to them the literal meaning of bathing in coffee. Keeping in mind the importance of visual and aromatic appeal, all Coffee Bathing Bars have been shaped as coffee beans infused with the breath-taking aroma of fresh coffee, in order to deliver an elevated bathing experience and will add more to the entire bathing routine. The product series will feature three distinct Coffee Bathing Bars, namely – Espresso, Cappuccino, and Latte. Apart from the main ingredient of Pure Arabica Coffee, which is known for its cleansing and toning properties, the Coffee Bathing Bars also contain other ingredients such as pure coffee oil (in Espresso), almond milk and caramel (in Cappuccino), and cocoa butter (in Latte) which are essential for a healthy, lustrous, moisturized, and nourished skin.
Expressing excitement at the launch of mCaffeine Coffee Bathing Bars, Tarun Sharma, Co-Founder & CEO said, “At mCaffeine, since the moment we launched our first product, we have always been out to make a difference. There is a shift towards the naturals segment as consumers are worried about chemicals. We have acted swiftly enough to adapt to changing consumer preferences and have expanded our offerings in the clean label (natural as a choice) which the brand embodies. We have always been conscious of what ingredients we use and are mindful of the expectations of the millennials. Our Coffee bathing bars will set new benchmarks in the personal care brands space offering environmentally sustainable and eco-friendly products.”